Advertising Agencies Association of India (AAAI) will be celebrating its platinum jubilee year during 2020. The platinum jubilee celebrations committee will soon announce more details to celebrate AAAI’s 75th anniversary during 2020.
The premier national organisation for advertising agencies in India was set up in Calcutta in 1945. Four agencies from Calcutta - D J Keymer, General Advertising Agency, J Walter Thomson Co. and Press Syndicate along with three agencies from Bombay - Adarts, Lintas and National Advertising Service were the founder members of the AAAI.
Over the years, AAAI has stood the test of time and strengthened relations with the government and various industry bodies viz Indian Newspaper Society (INS), Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA), Indian Outdoor Advertising Association (IOAA), Internet and Mobile Association of India (IAMAI), and Association of Radio Operators in India (AROI).
Initially only full-service agencies were members of AAAI and in 2008 AAAI opened its doors to media and creative agencies as well. Recently it has opened its membership to digital agencies and very soon it will open its membership to PR, events and outdoor agencies too.